Friday, 4 November 2011

GIORGIO ARMANI

Giorgio Armani is an Italian fashion designer particularly noted for his menswear. Armani started his career as designer of shop-windows in a department store and worked his way up to menswear buyer. From 1960 to 1972 he worked as a designer for the well-known house of Nino Cerutti and then worked as an independent designer for a number of fashion houses before founding his own brand. He presented his first collection of men's clothing in 1975, followed by a line for women that same year.
Armani gained a wider audience for his work with the popular movie "American Gigolo," in which Richard Gere's character wore chic Armani designs. This was to be the first of many future film collaborations.




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Inspired by beauty of Pantellerie, where he spent his vacation, Armani created the aroma of Aqua di Gio for men and women. The fragrance for men is a scent of freedom, full of wind and water. The composition is built of a perfect harmony of sweet and salty notes of sea water and nuances of sunny warmth on your skin. Aqua di Gio is full of scorching Mediterranean sun. Bitter citrus with aromatic nuance of rosemary intertwines with salty, sea nuances and pellucid hedione. Sharp notes of spices are softened by woody base with warm, musky trail.
It was created in 1996 by Alberto Morillas.

















This fragrance was inspired by Giorgio Armani’s’ holiday spent on the isle of Pantelleria. The scent of lazy summer days and freedom. Acqua di Gio achieved its high-quality status by perfectly harmonizing aquatic notes with sweet and fruity notes of muscat grapes from Pantelleria along with blending them successfully with the freshness of pineapple and citrus notes. Watermelon blends nicely with the notes of freesia, hyacinth and ylang-ylang. The warm, woody and musky base note remind of the Mediterranean warm temperament. This fragrance was created in 1995. The nose behind this fragrance is Alberto Morillas
















The new fragrance by Armani – Armani Attitude – comes in an interesting design, in a form of cigarette lighter. The fragrance composition is very sharp, intense and masculine. The top notes bring an unusual blend of Sicilian lemon and coffee, while the heart follows with cardamom and lavender. The base introduces cedar, patchouli, oppopanax and amber. This fragrance was created by three perfumers:Annick MenardoAlberto Morillas and Olivier Cresp.
The ad poster features an attractive Italian-like man, with grease hairstyle, the incarnation of strength and elegance of Italian cinema.
Armani Attitude was launched in 2007



















Gorgeous trio of the main nuances: fresh, woodsy, and amber notes make this fragrance very masculine. The top notes are composed of juicy mandarin followed by tender saffron echo; simple, elegant and modern. Freshness is the key nuance present in all Armani fragrances. The heart is created of precious woods: cedarwood and vetiver. Wood is a symbol of strength and gentleness at the same time, as it is warm and lively. The base is created of deep amber, a mysterious substance that transforms from organic liquid into hard crystals. Final musky nuance sounds so warm and sensual on skin. The fragrance was created in 2002.
The nose behind this fragrance is Francis Kurkdjian.



















Armani Code by Giorgio Armani is a Oriental Spicy fragrance for men. Armani Code was launched in 2004. Armani Code was created by Antoine LieAntoine Maisondieu and Clement Gavarry. Top notes are bergamot and lemon; middle notes are star anise and olive blossom; base notes are leather and tobacco. This perfume is the winner of award FiFi Award Fragrance Of The Year Men`s Luxe 2006.
















Armani Mania is a very successful fragrance by Armani. It brings very attractive fine harmony of energy and tenderness, typical for a modern woman. The citrusy and spicy accord in the top is followed by the flowery notes in the heart, which dwells on warm and woodsy base composed of cedar, amber and musk. It features bay leaf, mandarin, pink pepper, lily, peony, cedar, amber, and musk. It was created in 2004.
The nose behind this fragrance is Dominique Ropion.
















Armani Code was introduced to women in the spring of 2006. It is based on harmony between orange blossom, fresh spicy notes of ginger and warm sandalwood. A luminous opening captures the essence of two different oranges - bitter orange from Africa and sweet Italian orange. In the heart of the composition Tunisian orange blossom absolute makes a magical floral fantasy in alliance with jasmine Sambac. Its sensual trail brings a sweet unity of orange blossom, vanilla and a drop of honey.
Armani Code for Women was created by Carlos BenaimDominique Ropionand Olivier Polge.































Emporio Armani Night by Giorgio Armani is a Oriental Vanilla fragrance for women. Emporio Armani Night was launched in 2003. Emporio Armani Night was created by Jean-Claude Ellena and Lucas Sieuzac. Top notes are black currant, cranberry, cassia, hawthorn and bergamot; middle notes are peony, cyclamen, magnolia, orchid, freesia, jasmine and lily-of-the-valley; base notes are myrtle, sandalwood, patchouli and white musk.























Emporio Armani Night by Giorgio Armani is a Aromatic Fougere fragrance for men. Emporio Armani Night was launched in 2003. Emporio Armani Night was created by Yves CassarBeatrice Piquet and Alienor Massenet. Top notes are mandarin orange, grapefruit and bergamot; middle notes are violet, sage and cardamom; base notes are sandalwood, tonka bean, patchouli, musk, vanilla and cedar.































A new fragrance from Armani is a modern and fresh woody scent created for men living a big- city life. A fresh, euphoric woody scent full of energy that bursts through Brazilian peppermint, Chinese ginger and vetiver from Reunion Island. Top notes include orange and peppermint. Heart note is composed of ginger, galanga, herbal notes; the base is a blend of vetiver and white musk. It was created in 2005.Emporio Armani City Glam for Him was created by Annick Menardo and Olivier Cresp.























Classified as a gentle, oriental-floral, this fragrance is where the east meets the west. The feeling of silky comfort is achieved thanks to fresh kaffir lime and Farnesi acacia.In the middle, jasmine lends a feminine character to the composition, while the note of barley makes it unusual and unique. Palisander wood and sweet benzoin resin leave a sensual trail. It was created in 2002. Sensi was created by Alberto Morillas and Harry Fremont.





























Emporio Armani Diamonds for Men by Giorgio Armani is a Woody Aromatic fragrance for men. Emporio Armani Diamonds for Men was launched in 2008. The nose behind this fragrance is Jacques Cavallier. Top notes are bergamot and guaiac wood; middle notes are vetiver, cedar and sichuan pepper; base notes are cacao and amber.





























his perfume was created by Thierry Wasser of Firmenich and the fragrance is classified as gourmand-floral. The top notes are litchi and raspberry, the middle notes – freesia and lily of the valley, and the base are vetiver, cedar wood, patchouli and vanilla. The Emporio Armani PR team says: ' We're using the rose but in a very gourmand way, like a flower that can be eaten'. The perfume will come in 30ml, 50ml and 100ml bottles.
The face and voice of the perfume is singer and actress Beyonce Knowles, to which this is not the first appearance in ads. Before this, she appeared in Pepsi (with Britney Spears, Pink and Enrique Iglesias in one, and J.Lo and David Beckham in another), L’Oreal, and Tommy Hilfiger's perfumes True Star and True Star Gold ads.
The video and ad are in black and white and Beyonce, together with the bend, sings (and dances, of course) the famous Diamonds are a Girl’s Best Friend, which before her sang Marilyn Monroe in "Gentlemen Prefer Blonds" and Nicole Kidman in musical "Moulin Rouge", in which it was shown as medley with Madonna's Material girl. In the Hilfiger's True Star ad Beyonce was singing the 1970s hit Wishing on a Star of Rose Royce. Emporio Armani Diamonds was launched in 2007.

















































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